China’s homegrown smartphone brand Xiaomi is increasingly looking like Apple. After the launch of Xiaomi Mi-Two, the company has announced the release of its latest product — Xiaomi Box. It’s a set top box that looks very alike to Apple TV, but offers at a very tempting price. Although China has a flood of cheap Android TV dongles and set-top boxes , Xiaomi Box is still arguably competitive.
Size & Hardware
Contents & Integration
Price & Availability
Outside China, there’s Apple TV. It would be Xiaomi’s most challenging rival. Xiaomi Box is cheaper than Apple TV, and it requires no extra payment for video contents. But the down side is: Xiaomi Box does not have an English interface, video contents might be blocked when using it outside China, and you can’t buy it!
Seems like the release of Xiaomi Box is just a stepping stone for Xiaomi to build up its ecosystem.
Source: Leiphone (Chinese Translated), Xiaomi’s Official Webpage