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Posted date:  January 15, 2012  | 


Apple on Thursday will unveil a new digital textbook project internally code-named “Bliss” that was inspired by Al Gore’s “Our Choice” iOS e-book.

The details come from a tip sent earlier in the week by an anonymous source. AppleInsider could not initially confirm any of the details and declined to publish a story.

However, on Tuesday The Wall Street Journal published a story corroborating many of the details in the original tip, including the fact that Roger Rosner, Apple’s vice president of development for iWork, is apparently overseeing the project.

The person who contacted AppleInsider indicated that Apple’s Internet software chief, Eddy Cue, is responsible for the distribution side of the new e-textbook initiative. But Rosner is said to be in charge of development of the editor used to create digital textbooks, as well as the reading software that will allow students and teachers to view the files.

The person said the internal code-name for the project is “Bliss,” and said the software will allow publishers to make textbooks more interactive.

One of the primary sources of inspiration for the project was said to be an e-book released by former U.S. vice president and Apple board member Al Gore. Last year, he and Push Pop Press released “Our Choice: A Plan to Solve the Climate Crisis” on the iOS App Store, and the interactive title was met with a great deal of praise.

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