WHY APPLE NEEDS AN IPAD MINI?

What makes „iPad” as „iPad“? Have you ever asked this question? Why do tablet computers can not make for ten years of sale what has made the first generation of iPad just in 10 months? What is the effect of „distortion of reality“ which is credited to Jobs? Why Android tablets can not depose the market leader for two years? Let’s talk about.

It is difficult to answer to this question. We all have got iPad for various reasons. Someone has bought it for the price of 2010 year, when it was a choice between cheap netbooks and very expensive tablets. Others followed an advertisment and the maddening novelty, which is typical for new product Apple.

One of the main characteristic of iPad (which Amazon based as its strategy) is its focus on the consumer. Microsoft and partners have made a big mistake when dedicated tablets to elite. As time has shown, the extra functionality was phony, the overpay become meaningless. iPad also showed to the world that Apple understands us - the consumers. Not everyone needs a fully functional computer, as not everyone needs a truck. Someone just checks and likes news in „Facebook“, so they do not need „suspension for a truck“. If we continue the analogy, MacBook Air is suitable for truck driver, iPad is suitable for others.

Two years of development of Android tablets have not shown the result and the reason is simple: they were not the first and they are not the best. From the first day Apple knew that the success of iPad needs content. In the App Store appeared 65,000 iPad apps in 10 months after the sale of the first device, and Android tablets can not boast of such luggage, even three years later. Even a couple months ago, it was pointless to buy the tablet based on Google operating system, because it simply diversified your using experience, if you have Galaxy S3 in a pocket.

I reasonably believe that Apple appeared certain problem. Amazon with its Kindle Fire disrupt the harmony in the market. The company followed the footsteps of Apple and led an aggressive strategy based on the content. Google also added fuel to the fire with his Nexus 7. Client goes to the market and sees a 200-dollar Nexus 7 and 500-dollar iPad, which, in principle, can do the same thing. It is a choice between Toyota and BMW. Both cars are good, but one more luxury and expensive.

Apple needs an iPad mini. And company needs it more than you do. It again will literally humiliate Android tablets, as happened with the release of iPad 2. But the plan would be succsessful. Apple should work very hard.

2012 for Apple is a time for changes. Competitors could be confused, crushed, humiliated with running of iPhone or iPad, but they have done a reasonable job and now can present something comparable in quality to the iPhone or iPad. Add to all an early day release of Windows 8, and suddenly may be, that Apple reigned on market of tablets last year in the past tense.

Personally me, as a truck driver called MacBook Air, would not refuse the iPad mini. And I do not share the opinion of those who say „Apple is not the same.“ One hope: now you realize that your facepalm about the release of iPad mini unreasonable? Apple does not want to lose the market, and it is logical to prove Amazon and Google, how to deal with user.

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