IPHONE 5 PRICE IN USA: RETAIL RESERVATIONS IN USA. Retail Apple stores across the U.S. are said to have begun receiving shipments of new iPhone 5 units on Monday that will be held for customers to reserve through the Personal Pickup program on Tuesday. One customer was told that the reservation program in the U.S. will be accessible via the iPhone 5 page on Apple’s website.

An announcement about the policy change was reportedly made internally to Apple’s employees on Monday. Word then began spreading as the day went on.

For now, Apple’s website still says that iPhone 5 purchases are available on a first-come, first-served basis. In contrast, customers in other countries, such as the U.K., have the option to reserve an iPhone 5 and pick it up the next day at an Apple retail store.